Guaranty Mortgage
Print Ads
CLIENT: Guaranty Mortgage
MARKET: B2C Residential Mortgage Lending
ASSIGNMENT: Create a series of ads that focused on specific services and/or markets. These are two of such ads.
I wrote the headlines and Guaranty Mortgage supplied the body copy. The footer is also a mandatory perdesigned loan officer information footer added to all ads and flyers.
MY ROLE
- Concept development.
- Write the headlines.
- Design and layout the ads loosely based on client brand standards.
- Source stock photos.
- Photoshop as needed.
