EarthLink
Earthlink Guardian Digital Sales Guide
CLIENT: EarthLink
MARKET: B2C Internet Provider
ASSIGNMENT: Design a digital brochure to educate EarthLink's sales staff and partners about "EarthLink Guardian" services.
The design follows EarthLink's well established brand standards. However, I was asked to "clean up" the branding because older pieces reminded the client of Halloween.
The agency's copywriter wrote the body copy.
MY ROLE
- Design and layout brochure.
- Create or source icons and stock photos.
- Refresh EarthLink's visual branding with secondary brand colors, more whitespace, and less use of black, which successfully avoided the dreaded "trick-or-treat" syndrome.
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