Renasant Mortgage
Print Ads
CLIENT: Renasant Mortgage
MARKET: B2C Residential Mortgage Lender
ASSIGNMENT: Concept and design print ads for vacation home and Veteran Affairs (VA) Loans.
The ads follow Renasant Mortgages color and font standards. I wrote the headlines and designed the "swoosh" graphic standard used in advertising and collateral pieces.
MY ROLE
- Concept development.
- Write the headlines.
- Design and layout ads based on brand standards.
- Source the stock photos.
- Photoshop.
- Coordinate with legal department to follow mortgage advertising compliance rules.
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