Naked Bed
Rebranding and Ecommerce Website Design
CLIENT: Naked Bed
MARKET: B2C Protective Bed Covering Manufacturer
ASSIGNMENT: Rebrand the Naked Bed product line for a reintroduction into the market.
Naked Bed is a line of bed coverings for use during intimate encounters that protects bedding from oils and lotions.
The new branding I concepted and developed emphasizes clean, carefree, and happy relationships. I incorporated playful glimpses of happy couples with generous amounts of whitespace and clean typography to position the product as an item for romance and not an "adult toy store" product.
The rebranding included designing product tags, trade show booth, and launching an ecommerce website. The logo and use of metallic tones to differentiate products were mandatory holdovers from the original branding.
MY ROLE
- Concept and develop rebranding.
- Create website and organize product database with BigCommerce.com
- Design and layout.
- Source stock photos.
- Photoshop.
- Illustrate products.
