EarthLink
Digital Ads / Partner Portal Sliders
CLIENT: EarthLink
MARKET: B2C Internet Provider
ASSIGNMENT: Design a series of sliders that highlight various aspects of EarthLink's services and targeting EarthLink's business partners.
The design follows EarthLink's well established brand guidelines. However, I was asked to "clean up" the branding because older pieces reminded the client of Halloween.
The body copy was created with a combination of previous EarthLink collateral, client supplied content, and the agency's copywriter.
MY ROLE
- Design and layout sliders.
- Source photos.
- Create icons or graphics as needed.
- Refresh EarthLink's visual branding with secondary brand colors, more whitespace, and less use of black, which successfully avoided the dreaded "trick-or-treat" syndrome.
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