DNDC
Beauty and the Beast became Jenny and David Bell.
Lil' Flip became Dunwoody City Councilman, John Heneghan.
The Captain and Tennille became Mike Kaplan and Tennille.
Madonna became Melissa Donovan.
Elvis became Pat Fitsgerald.
The Ramones became the Ramo Family.
The Rat Pack became David and Paige Ratonyi.
Photoshop and Facebook Campaign
CLIENT: Dunwoody North Driving Club
MARKET: B2C Swim and Tennis Club
ASSIGNMENT: Create an integrated email and Facebook campaign inviting club members to a lip sync contest.
I created the concept of Photoshopping classic album covers with club members' faces and, whenever possible, integrate member names into the covers. The Photoshopped album covers were then used in a Facebook post and email teaser/drip campaign announcing the contest.
RESULT: The teaser campaign generated the highest Facebook engagement the club had ever seen. The event itself had a larger than average attendance.&
MY ROLE
- Concept development.
- Sort through thousands of photos to find the right faces in the right positions.
- Photoshop.
- Create email and Facebook images.
