Nebia

Experiential Product Introduction

CLIENT:  Nebia

MARKET:  B2C Shower Head Manufacturer

ASSIGNMENT:  Develop an experiential product introduction for Nebia, a new innovative shower head. As part of the introduction, create the marketing concept, collateral and trade show assets based on the marketing direction: "elevating the ordinary."

CAMPAIGN DETAILS: The location for the introduction would be in gyms. The new Nebia shower head would replace the ordinary shower heads at the gym for one week. The introduction would be broken into two stages; a preinstallation teaser and post-installation event.

PRE-INSTALLATION TEASER: One week prior to the shower head installation, a product demonstration kiosk and retractable banners  would be placed in the front lobby along with informational postcards announcing the event.

POSTINSTALLATION EVENT: Once the shower heads are installed, a backdrop and banner would replace the preinstallation teasers. A brand ambassador, wearing a blue Nebia t-shirt, would encourage gym members to share their experience using the new shower heads. Selected comments would be posted on the backdrop wall and on social media.

Strategically placed throughout the gym would also be a variety of humorous banners expanding on the "It's Like Discovering" concept.

Promotional items such as towels, water bottles and pens would also be given to gym members.

RESULT:  Moen™ bought the shower head design.