BankSouth Mortgage
Marketing Flyers
CLIENT: BankSouth Mortgage
MARKET: B2C Residential Mortgage
ASSIGNMENT: BankSouth required a constant supply of flyers for their marketing needs. These are just a few examples.
The agency's copywriter wrote the headline and body copy.
NOTE: Some fliers were designed for BankSouth's marketing asset management system. This system gave loan officers the ability to auto populate the footer of flyers, ads and brochures with their headshot and contact information. The flyer with the large burgundy footer is one such flyer.
MY ROLE
- Design and layout flyers based on brand standards.
- Refreshed BankSouth's graphic standards by incorporating transparent color overlays, and in the photos, highlighting the main figure(s) by making the backgrounds black and white while keeping the main figures(s) full color.
- Source stock photos.
- Photoshop images.
- Manage print production.
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